Karter Blake

The client encountered operational inefficiencies stemming from fragmented strategies within their content marketing and sales teams. To enhance their effectiveness, they required a more cohesive approach that would facilitate the flow of marketing-qualified leads into the appropriate stages of the sales process, thereby bolstering sales efforts. We established a connection between relationship-driven sales and marketing initiatives through a targeted account-based marketing framework. By focusing on key decision-makers and business owners on LinkedIn, we achieved greater clarity and precision in their marketing strategies.

The outcomes of the initiative revealed that 44% of closed-won deals were influenced by marketing efforts on Linkedin, while 58% of closed-won deals were impacted by sales activities supported by LinkedIn Sales Navigator. This collaboration between marketing and sales on LinkedIn fosters the delivery of consistent and relevant experiences throughout the customer journey.