Challenge
Prior to our collaboration, the company was a minor participant in a highly competitive market. Consequently, their brand struggled to stand out against larger competitors, hindering their capacity to attract new leads. They required a comprehensive strategy to bridge the gap and enhance interest in their innovative offerings.
Strategy
Karter Blake developed a research-informed strategy aimed at utilizing existing content while also producing new long-form material to attract pertinent traffic and generate leads. This content specifically targeted top-of-funnel search queries within the e-commerce sector to increase the influx of new visitors to the site. Additionally, it integrated lead magnets to engage users, facilitate demo bookings, and enhance customer conversion rates. These efforts were further bolstered by technical SEO practices and a link-building campaign designed to enhance the website's authority.
Results
Following a consistent six-month period of content publication, the website experienced a remarkable 126% surge in traffic and a 171% rise in search clicks. Additionally, the site's keyword rankings improved significantly, expanding from 4,200 to over 7,000 keywords in the search engine results pages (SERPs). Ultimately, this effort resulted in a 32% increase in scheduled meetings with potential clients.
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